Serendipity over the Peak-End Rule

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Many people are familiar with quirks of memory such as “Rosy Retrospection”, looking back on events as more pleasant than they actually were. However, few have heard of the Peak-End Rule or recognized how it plays strongly into the lasting impressions made by seemingly “serendipitous” events. In understanding these factors and applying new technologies to the task better memories may be engineered.

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Lost in the Noise

Photo Credit: Pressmaster

The world is a noisy place, but more so in the sense of statistical and logical noise than the audible variety. The book “Noise: A Flaw in Human Judgment” is dedicated to this subject, but in brief “noise” means the variability of decision-making from different experts presented with the exact same information, or even the same experts presented with that information at different points in time.

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Applied mASI: Tourism

Photo Credit: Howard Herdi

While some industries thrived during pandemic times, such as tech giants and wet wipes manufacturers, many were hit hard by them, and their recovery is now underway. In particular, tourism has seen significant swings in demand, where people were at first unable, then unwilling, to travel, after which luggage quickly sold out in every store as the masses decided a holiday abroad was overdue.  This raises the question: “How do you stabilize revenue for disruption-vulnerable industries?

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The Psychohistory of a Metaorganism

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Like many who read Isaac Asimov’s Foundation series, as well as his other works, thoughts on the topic of Psychohistory came to mind in watching Apple’s new TV series called Foundation. To call the series a “reimagining” would be far too polite a way to put it, but it is only a footnote in this. The interesting thing isn’t really about Asimov or Apple, but rather how the concept of “Psychohistory” (which desperately needs renaming) isn’t so far-fetched when placed within the context of a metaorganism’s internal operation.

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