Applied mASI: Tourism

Photo Credit: Howard Herdi

While some industries thrived during pandemic times, such as tech giants and wet wipes manufacturers, many were hit hard by them, and their recovery is now underway. In particular, tourism has seen significant swings in demand, where people were at first unable, then unwilling, to travel, after which luggage quickly sold out in every store as the masses decided a holiday abroad was overdue.  This raises the question: “How do you stabilize revenue for disruption-vulnerable industries?

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