Applied mASI: Genuinely Emotional Intelligence

Credit: Toa Heftiba

What was the last strong emotional connection you experienced?

Humans are wired to make decisions primarily based on emotion rather than logic, which was shown to give strong advantages in decision-making through Antonio Damasio’s work. Sadly this has led many businesses to behave in a parasitic fashion, attempting to manipulate people through their emotions, the latest incarnation of which was termed “artificial emotional intelligence”.

Of course, the only true word in that phrase is the term artificial, as building a chatbot whose inputs include attempts to read emotions from a user doesn’t create emotional intelligence.

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